Oh, so wish this could become a world-wide trend. "Fast Lane": Giant playground slide into Alexanderplatz U-bahn Train Station in Berlin.
A fun Volkswagen Ad.
Love this kind of Ads, reminds me of Rory Sutherland's: Life lessons from an ad man on TED Talks, where he suggested Advertising adds value to a product by changing our perception, rather than the product itself.
And love this great quote from the talk - "Poetry is when you make new things familiar and familiar things new." which indeed is a definition of what GOOD advertising does - Just like Sutherland suggested - to help people appreciate what is unfamiliar, but also to gain a greater appreciation, and place a far higher value on those things which are already existing.
Another idea worth spreading. ;-)
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